“New Aging is a book that reminds us that Aging is a gift that we receive with life—and in New Aging, we can experience simple ideas to help us experience life smarter, better, and longer.”

Matthias Hollwich

When I turned forty, I realized that, according to current statistics, I had lived about half of my life. Curious about my future, I started researching aging. I was interested to learn what society and architecture has to offer to make sure the next half of my life is fulfilled and happy.

I didn’t like what I was seeing.

Starting with research and design at the University of Pennsylvania and my architectural office, HWKN, I tasked students, faculty, architects, and researchers to come up with new and progressive ideas that could make aging a fulfilling process. The results were amazing: a retirement community could become an empowerment environment, a nursing home could turn into a healthiness hub, an informal volunteering app could provide support to older people. All very visionary ideas, but we realized that it would take decades to implement these visions as designers, and doing it one building at a time was just not fast enough.

This is why I started to write New Aging: a book that takes everything I have learned about aging and how society, architecture, and cities can perform better, and breaks it down into simple principles and actions that all of us can take today and every day—so we can live smarter now to live better forever—personally and as a society.

Matthias Hollwich

Matthias Hollwich

Matthias Hollwich is the co-founding principal of progressive New York architecture firm Hollwich Kushner (HWKN) and Architizer, the largest platform for architecture online.

Having previously led design teams within internationally acclaimed firms such as Rem Koolhaas’ Office for Metropolitan Architecture (OMA), Eisenman Architects, and Diller Scofidio + Renfro, Matthias has established himself at the forefront of a new generation of ground-and rule-breaking international architects.

Combining his understanding of how architecture and cities can perform better with his research as a visiting professor at the University of Pennsylvania, Matthias has developed a new line of thinking about how to make aging an empowering process. He has since shared this message at events for TEDx, PICNIC, the World Health Organization, and the New Aging conference at University of Pennsylvania.


Bruce Mau Design

Bruce Mau Design (BMD) is a design firm working with best-in-class organizations worldwide & believes in the transformational power of great design to help drive growth, engagement & awareness.

BMD’s client partners are shaping the future of their respective industries. They work with large international corporations, visionary start-ups, expansive arts organizations, multi-stakeholder educational institutions, ambitious architects, city-builders, and governments.

New Aging represents the culmination of a 5-year creative partnership exploring how design can help change the way we think about aging. Bruce Mau Design’s collaboration with Matthias Hollwich & his firm Hollwich Kushner (HWKN) has included the development of a new community for aging populations, a new campus for one of the world’s leading research universities, and a new experiment in mixed-use high-density urban housing.



Order your copy today!
Paperback | Ebook | 240 Pages
March 29, 2016

About New Aging

Aging is a gift that we receive with life—and in New Aging, the architect Matthias Hollwich outlines smart, simple ideas to help us experience it that way.

New Aging invites us to take everything we associate with aging—the loss of freedom and vitality, the cold and sterile nursing homes, the boredom—and throw it out the window. As an architect, Matthias Hollwich is devoted to finding ways in which we can shape our living spaces and communities to make aging a graceful and fulfilling aspect of our lives. Now he has distilled his research into a collection of simple, visionary principles—brought to life with bright, colorful illustrations—that will inspire you to think creatively about how you can change your habits and environments to suit your evolving needs as you age. With advice ranging from practical design tips for making your home safer and more comfortable to thought-provoking ideas on how we work, relax, and interact with our neighbors, and even how we eat, New Aging will inspire you and your loved ones to live smarter today so you can live better tomorrow.